Ever feel like you shouldn't have sent the proposal you just sent? That feeling that you can't quite place. Like the proposal doesn't meet the clients expectations. There is too much room for scope creep. Something wasn't right. What would you do to never have that feeling again? What is it worth to know that your proposal not only protects you and clearly defines the scope, but is also tailored to match the clients buying sensibilities? The strategies outlined in this book will give you exactly that confidence. We walk you through the four buyer types, how to spot them and what proposal strategy to use that will convince the client that you are the right firm for their project. We also show you how to develop the proposal templates so you can focus on designing the great projects that will be coming into your door!